Hyeja

Hyeja [惠慈] [惠慈] is a Korean skincare brand that focuses on minimalistic, highly effective and gentle products for sensitive skin. Their formulas are based on natural ingredients used in traditional Korean skincare to provide a sensorial experience with every use. Discover Hyeja's skincare range and indulge in a ritualistic experience with every product.
Are you wondering if Hyeja is right for you? All their products are formulated with ingredients that are gentle on sensitive skin. Even with products like the Vegan Matcha Gentle Mud Cream Mask, which exfoliates and purifies the skin, you'll notice that your skin feels calm, hydrated and refreshed.

Hyeja serums at MiiN

We absolutely love serums, especially those from the Korean brand Hyeja. And do you want to know why? Because, at MiiN, we offer two highly effective yet minimalist Hyeja serums. Their generous size helps you be consistent in your routine and we can promise you'll love the results.

Vegan Yuja Vitamin C Brightening Serum from Hyeja is an excellent solution for dull skin, providing a radiant glow while preventing premature photoaging (i.e., wrinkles and dark spots). If you're struggling with dull skin, it’s about to become your favourite Hyeja serum.
Do you think your skin needs some extra TLC? Hyeja's Vegan Niacinamide Heartleaf Calming Serum with niacinamide and houttuynia cordata will soothe and protect your skin when it needs it the most. It's definitely one of our fave Hyeja serums for sensitive skin.

Why Hyeja?

At MiiN Cosmetics, you'll find a selection of highly effective and skin-friendly products from Hyeja. Drawing inspiration from the Korean skincare tradition, Hyeja's products feature natural ingredients and indulgent textures. Don't miss out on their selection of serums and other products that are sure to elevate your self-care routine. For the ultimate Hyeja experience, start with their Vegan Matcha Gentle Mud Cream Mask, which combines the benefits of clay and matcha tea.

Buy Hyeja Korean cosmetics

All of Hyeja's products are 100% vegan. As a brand, Hyeja prioritises minimalist formulas that are suitable for sensitive skin and free of animal-derived ingredients. Are you looking for a vegan Korean skincare brand that's gentle on sensitive skin, offers unique textures and delivers results? Fall in love with Hyeja's products at MiiN Cosmetics.
Besides providing a super enjoyable skincare experience, Hyeja allows you to show off the results of its natural traditional Korean ingredients. Take their Vegan Rice Probiotics Gentle Ferment Cream, for example. This moisturiser with rice germ and fermented extracts leaves a beautiful, dewy finish and is ideal for giving normal, combination and dry skin a gorgeous, radiant glow.